The word CHANEL in its typeface always looks like it is smiling at me. I feel a post about the signifying importance of typeface in fashion marketing coming on. I don’t know all that much about graphic design and fonts and shit but there is something important there. Think of the big names, the ones that pop up in your head in their own logo: YSL, Gucci, Prada. Most of them are very-long established. It’s the longevity, the sticking-power of these types of signifiers that is surprising to me. It doesn’t change, even if almost everything else in the world of fashion does. Maybe it’s that silly YSL adage: fashions fade, style is eternal.
